Application Background: Large shopping malls and supermarkets, as public places with high foot traffic, have always been fiercely contested areas for businesses with huge consumption potential. They also hold immense advertising opportunities. Besides numerous advertising companies rushing to claim these prime locations, more and more shopping malls are gradually recognizing the value of their media assets and beginning to diligently explore this treasure trove. Traditional mall advertising playback uses DVDs or SD cards, which completely fails to meet the needs of real-time information dissemination. Manual program changes are time-consuming and labor-intensive. Under these circumstances, network-based multimedia LCD advertising machines, touch screen all-in-one machines, and the Rongshengxingda (RSXD) multimedia information publishing system have become the new favorites for mall advertising playback.
Significance of the Project:
Based on the RSXD (Rongshengxingda) platform, this project integrates intelligent interactive display equipment with mobile internet big data, providing traditional retailers with cutting-edge data-driven and intelligent precision marketing solutions. It offers users indoor navigation, product display, self-service vending, self-service reservation and queuing, information display, big data collection and analysis, differentiated information delivery, insights into customer behavior, integrated online and offline data flow, data-driven marketing, brand advertising, enhanced corporate image, improved service environment, enhanced customer experience, product advertising to boost sales, and promotional information dissemination to improve promotional effectiveness.
Operating Locations:
Public spaces such as mall entrances, escalator sides, elevator entrances, corridors, shopping aisles, restrooms, parking lots, cash registers, and rest areas.
Solution Concept:
RSXD leverages cloud platforms, cloud applications, big data, cloud self-service technologies, and intelligent display devices to develop information publishing systems, self-service systems, touch screen query systems, wayfinding systems, appointment queuing systems, and product display systems. RSXD combines traditional retail with the mobile internet to form a comprehensive solution that closely connects with customers, providing them with the best shopping experience. It helps brands and merchants discover the true needs of customers, find their suitable positioning, and conduct accurate big data market research, thereby enhancing the market competitiveness of physical businesses.
Solution Features:
- Utilizes touchscreen software to provide a 3D map and navigation guide for the entire shopping center, along with route assistance and guidance.
- Split-screen display of merchant logos, floor layout guides, and various profitable advertisements for the entire shopping center.
- Built-in search function for convenient merchant information search, query, and location.
- Overall display of brand stores on each floor, including products, promotional videos, event information, and brand introductions.
- Integration of QR code and printer technologies, placing featured products or promotional information on the homepage, providing QR code and coupon printing services.
- Built-in display of various fashionable clothing and accessories, allowing customers to try on clothes independently via a virtual fitting mirror.
- Transparent display screen dynamically plays merchant promotional information while effectively showcasing products.
- 360-degree panoramic view with stunning effects for displaying 3D jewelry.
Tags: LCD Touchscreen All-in-One Machine
