Industry Solutions
Industry Solutions
Application Background: Large shopping malls and supermarkets, as public places with high foot traffic, have always been fiercely contested areas for businesses with huge consumption potential. They also hold immense advertising opportunities. Besides numerous advertising companies rushing to claim these prime locations, more and more shopping malls are gradually recognizing the value of their media assets and beginning to diligently explore this treasure trove. Traditional mall advertising playback uses DVDs or SD cards, which completely fails to meet the needs of real-time information dissemination. Manual program changes are time-consuming and labor-intensive. Under these circumstances, network-based multimedia LCD advertising machines, touch screen all-in-one machines, and the Rongshengxingda (RSXD) multimedia information publishing system have become the new favorites for mall advertising playback. Significance of the Project: Based on the RSXD (Rongshengxingda) platform, this project integrates intelligent interactive display equipment with mobile internet big data, providing traditional retailers with cutting-edge data-driven and intelligent precision marketing solutions. It offers users indoor navigation, product display, self-service vending, self-service reservation and queuing, information display, big data collection and analysis, differentiated information delivery, insights into customer behavior, integrated online and offline data flow, data-driven marketing, brand advertising, enhanced corporate image, improved service environment, enhanced customer experience, product advertising to boost sales, and promotional information dissemination to improve promotional effectiveness. Operating Locations: Public spaces such as mall entrances, escalator sides, elevator entrances, corridors, shopping aisles, restrooms, parking lots, cash registers, and rest areas. Solution Concept: RSXD leverages cloud platforms, cloud applications, big data, cloud self-service technologies, and intelligent display devices to develop information publishing systems, self-service systems, touch screen query systems, wayfinding systems, appointment queuing systems, and product display systems. RSXD combines traditional retail with the mobile internet to form a comprehensive solution that closely connects with customers, providing them with the best shopping experience. It helps brands and merchants discover the true needs of customers, find their suitable positioning, and conduct accurate big data market research, thereby enhancing the market competitiveness of physical businesses. Solution Features: Utilizes touchscreen software to provide a 3D map and navigation guide for the entire shopping center, along with route assistance and guidance. Split-screen display of merchant logos, floor layout guides, and various profitable advertisements for the entire shopping center. Built-in search function for convenient merchant information search, query, and location. Overall display of brand stores on each floor, including products, promotional videos, event information, and brand introductions. Integration of QR code and printer technologies, placing featured products or promotional information on the homepage, providing QR code and coupon printing services. Built-in display of various fashionable clothing and accessories, allowing customers to try on clothes independently via a virtual fitting mirror. Transparent display screen dynamically plays merchant promotional information while effectively showcasing products. 360-degree panoramic view with stunning effects for displaying 3D jewelry. Tags: LCD Touchscreen All-in-One Machine
Application Background: How to break through the traditional advertising operation model in the context of new media? How to make advertisements more engaging and topical? How to innovate and reinvent advertising communication models in the new online social environment? In the new media environment, the difficulty of advertising creativity has significantly increased. The proliferation of advertising media and the increasing complexity of media strategies pose unprecedented challenges to the creative capabilities of traditional advertising companies. The advertising market refers to the market comprised of advertising production, advertising creation, advertising consumption, and other economic activities surrounding advertising activities. It mainly consists of four parts: advertisers, advertising companies, advertising media, and advertising audiences. With the continuous emergence of new media and increasingly diversified communication methods, the traditional advertising market is facing tremendous challenges. Significance of Development: In the new media environment, the interactive features and ease of information access offered by LCD advertising machines have transformed audiences from passive recipients to active communicators. The traditional role of consumers is changing; they are no longer isolated individuals but are beginning to coalesce into a force to be reckoned with. When making purchasing decisions, they are no longer blindly guided by merchants but actively gather various relevant information. They no longer passively accept advertising but proactively provide practical feedback to businesses. Consumer fragmentation and media digitization are altering audience information behavior and media business models. On the one hand, new media forms have changed audience information reception patterns, and traditional advertising communication models and processes face numerous limitations. On the other hand, digitization and media convergence bring about unlimited production, unlimited transmission, and unlimited demand in the media market, ultimately intensifying media competition. Operating Locations: All partnered residential communities, shopping malls, 4S stores, airports, train stations, fast-paced studios, bars, cinemas, office buildings, hotels, department stores, and other advertising venues with high image quality requirements. Solution Concept: Digital media is ubiquitous, comprehensively covering advertising, information dissemination, entertainment experiences, and digital marketing applications. In a world where information is plentiful but attention is lacking, leveraging the value of digital media through LCD advertising machines and touch screen all-in-one machines aims to make audiences feel that sound and image are as essential as water and air! This is a revolution in digital media broadcast control technology. Through flexible combinations of multimedia and multi-dimensional elements, and interactive,联动 (linked), and strategically dynamic intelligent broadcast control, the CHISEN intelligent broadcast control system helps digital media gain more effective attention and comprehensively enhance its value. Solution Features: Flexible Management Mode: Utilizing a distributed architecture, it supports direct control via WAN, LAN, or local USB flash drive remote control, offering diverse management options and the ability to manage numerous playback terminals. High Stability and Security with Flexible Group Management: The system employs an embedded hardware platform, immune to computer viruses, plug-and-play, and highly reliable. Control Method: Employing a centralized remote control mode, all content and program scheduling can be centrally controlled, enabling both group and single-point control. All content playback reads pre-downloaded program guides and plays according to the time sequence pushed by the backend. Program Content: Supports high-resolution images, video, still images, text, web pages, documents, and various file formats. Convenient Management: The cloud platform allows login anytime, anywhere via mobile phone, laptop, or desktop computer to monitor device status, content playback, program updates, and all other tasks, eliminating the need for designated computer operation. Simple System Maintenance: All network controllers are manufactured using industrial-grade processes. The client-side requires no software maintenance; the system software can be managed and maintained through the control center. To ensure the system operates safely and effectively and to prevent human interference or damage, we have implemented strict access control. Any personnel can only operate according to pre-designated permissions and account identities. All devices can be remotely upgraded and have their disks cleaned through the backend administrator. Tags: Media Advertising Machine
Application Background: China’s film market has maintained double-digit growth for six consecutive years, becoming the world’s most promising film market. However, China’s number of screens is far lower than that of mature markets like the US and Japan, indicating huge investment potential at both ends of the industry. Cinema channels are considered a lower-risk investment area, attracting many astute investors. The cinema industry has become another high-potential consumer industry. In recent years, the Chinese film market has flourished. With the steady growth of digital screens, box office revenue is projected to reach 30 billion yuan in 2015. It is predicted that by 2020, the Chinese film market will surpass the US market to become the world’s largest. Currently, cinema ticketing methods have shifted from traditional manual ticketing to self-service ticketing. Most moviegoers now choose online ticketing/self-service ticket collection/self-service ticket purchase as their primary method of purchasing tickets. Significance of Development: The cinema self-service ticket vending and collection machine series provides intelligent, end-to-end self-service ticketing. With diverse models, it meets the functional needs of different users and application environments, offering cinemas a new option for steadily improving service quality, meeting ticket purchase demands, and increasing work efficiency. The cinema ticket vending and collection machines have already been deployed in large quantities, successfully providing self-service ticketing services to nearly 100 cinemas, achieving excellent application results and generating significant economic and social benefits. Operation Locations: At the main entrance, the area with the highest foot traffic, one or two LCD advertising machines can be placed; a standing advertising machine can also be placed next to the automatic ticket vending machines; in addition, one or more wall-mounted advertising machines can be placed in the waiting hall, depending on the size of the hall; other locations can also place touch screen kiosks based on the interior layout and foot traffic. Solution Concept: By using a cinema multimedia information publishing system, a network-based cinema management platform can be built, enabling a fully centralized management system and achieving a new generation of cinema networks integrating playback, control, and monitoring. Solution Features: Brand Promotion: The information publishing system displays trailers and video files of upcoming movies, keeping customers informed about the cinema’s information, improving service levels, and increasing revenue. Advertising Operations: The system collaborates with merchants to publish information, including deals on shopping and tourist attractions, creating a win-win situation for both the cinema and its businesses. Emergency Notifications: In case of emergencies, the system displays urgent notices and related content on the display devices. Live Streaming Support: Live broadcasts can be published within the video area of the information publishing system using smart terminal encoding devices. Special Subtitles: The system can display welcome messages and acknowledgments. Tags: Shopping Mall Advertising Machine
Application Background: Smooth internal communication is essential for every business operation. Intelligent commercial display devices provide business operators with an efficient way to communicate with employees, enabling employee training, promoting corporate culture, ensuring everyone in the company is “aware,” reviewing existing operational processes, disseminating information in a multi-dimensional flow, and integrating new channels. It can be said that the application of LCD advertising machines is an important way to improve employee engagement and work efficiency. With the development of LCD commercial display technology and the popularization of display devices, LCD advertising machine information publishing systems will become an important carrier of information technology construction. Digitalization and informatization provide timely, comprehensive, high-quality, and efficient information services for company premises and create a new professional culture atmosphere for employees, greatly enhancing the overall image of enterprises and institutions. This is also an inevitable trend in the development and construction of company premises. Better utilizing the advantageous resources of information dissemination has become a key consideration for various enterprises and institutions. Using LCD advertising machines to display corporate culture, business philosophy, and other information, companies can showcase their image to the public and build their brand. Significance of Construction: A large company typically has hundreds, even thousands, of employees. With so many employees, relying solely on online chat tools for information dissemination can become monotonous. Delays in receiving notifications due to individual network issues can also hinder work efficiency. LCD advertising displays offer companies the most effective advertising method, serving as a window into the company brand to showcase its image and style. This includes corporate promotional videos and commercials. Information dissemination allows customers to learn more about the company, while also providing employees with enriching leisure activities, improving work morale, and boosting enthusiasm. It can also be used for issuing urgent notices, saving time and costs; enabling remote training, notifications, and meetings; and displaying welcome videos and text messages for visiting leaders and clients, enhancing the company’s image. Operating Locations: Company reception area, showroom, lobby, meeting rooms, lounges, building entrances, elevator entrances, main corridors, and break rooms. Solution Concept: Wide Effective Coverage: Addressing the information dissemination needs of office buildings, the advertising displays utilize centralized control and unified management to transmit multimedia information, including audio-visual signals, images, and scrolling text, to display terminals via a network platform. Broadcasting in high-definition digital signals, it effectively covers high-traffic areas such as lobbies, conference rooms, offices, reception areas, elevators, and pedestrian walkways. Real-time information such as news, announcements, weather forecasts, service information, and live broadcasts can be released immediately, delivering the latest information to company personnel in the first instance. Furthermore, it allows for tiered and zoned management based on different regions and target audiences, enabling targeted information dissemination. Diverse Publishing Methods: Video, Static, Charts, Flash, etc. The advertising machine information publishing system is a network-based digital media publishing platform integrating playback, control, and monitoring. It realizes the new media concept of “playing specified content at a specified location, at a specified time, and in a specified manner.” Suitable for the release and announcement of information within government/enterprises, the system utilizes touch screen all-in-one machines, building advertising machines, and other display terminals, employing playback methods such as video, static advertisements, charts, and Flash animations to provide timely and effective information such as real-time news, internal government/enterprise notices, videos, advertisements, and weather forecasts to government/enterprise employees through multi-area playback effects. Solution Features: First, it serves as a window to the corporate brand, showcasing the company’s image and style, including corporate promotional videos and commercials. Information dissemination allows customers to learn more about the company, thereby showcasing its strengths. Branding is multi-dimensional; in addition to mass media promotion, it directly targets consumers through terminals. The dissemination of brand elements leverages media touchpoints; the process of radiation from point to surface is the process of brand building. Second, it serves as a platform for product display and experience, allowing customers to simulate various experiences. New product launches, from market testing and customer feedback to data analysis, can all be scientifically conducted through digital terminals. The display of product raw materials, production processes, and techniques not only lets consumers understand the product’s origin but also gives them peace of mind. Third, it acts as a direct sales channel through pre-event promotions, achieving the final step from product to payment. All marketing aims at sales, and surveys show that 3/4 of consumer behavior occurs at the point of sale. Before major promotional periods such as holidays and anniversaries, public relations and pre-event promotions through digital terminals gradually ignite the peak sales season. Activities such as quizzes, prize quizzes, discount cards, and coupons provide customers with tangible benefits. Fourth, it serves as a bridge between businesses and store staff, providing continuous and ongoing staff training information to keep frontline sales staff constantly engaged and effective. Tags: LCD Advertising Machine
Application Background: Severe conflicts in doctor-patient communication! Low communication efficiency between hospital departments! Long waiting times and patient anxiety! Difficulty in centralized management of information dissemination! Poor patient experience! What to do? With the improvement of China’s economic development level, the construction of Chinese hospitals has developed rapidly. Along with the deepening of the new medical reform and the opening up of the medical market, China has witnessed a surge in hospital investment. Hospitals are gradually transforming towards digitalization, informatization, and intelligentization, and society has new demands for the service and humanization of hospitals. Significance of the Project: By installing playback terminals in areas such as hospital lobbies, waiting rooms, and elevator corridors, a medical information guidance system platform is established. Multiple terminals are networked and controlled to achieve unified management and display of relevant information. Medical institutions can display information related to medicines, registration, and hospitalization. Furthermore, this LCD advertising system can facilitate doctor-patient interaction, provide map guidance, entertainment information, and other services. It not only simplifies the medical process but also helps alleviate patient anxiety. Moreover, with the help of the digital signage system, hospitals can promptly release information and provide corresponding guidance to patients, effectively preventing disorder. The digital environment platform integrates innovative design to create a comfortable medical environment, a simplified medical process, and comprehensive information services. Operating Locations: Lobby and entrance areas, registration desks, triage areas, corridors, wards, pharmacies, cashiers, waiting rooms, elevator entrances, etc. Solution Concept: Display hospital culture, medical policies, latest announcements, and news via RSXD network advertising machines in hospital display windows. Display hospital maps and navigation information, department/floor information, hospital notices, and health information via freestanding poster machines or interactive touchscreen kiosks placed at building entrances or lobbies. Display registration and payment information, including specialist information, queue information, etc., at each registration window. Install large and medium-sized wall-mounted poster machines at the payment counter to broadcast fee schedules, medical insurance information, and entertainment programs for those waiting to pay. Tags: Freestanding Advertising Machine
Application Background: How to provide fast and convenient services to tourists? How to present local characteristics and scenic highlights to tourists in a timely and accurate manner? How to establish a safety mechanism to ensure tourist safety? How to understand tourist activity levels for timely command and dispatch? How to manage data related to roads, attractions, and facilities within the scenic area? In the era of the Internet of Things and big data, and with the continuous innovation of various smart hardware, scenic areas of all sizes are showcasing their unique strengths, embracing the internet, introducing new equipment, and operating new technologies to attract more tourists. Under this major trend, smart tourism has emerged! Significance of Development: With social development and the current state of the tourism industry, the market is booming, and service demands are increasing year by year. There is still room for improvement in service quality. To enhance the visibility of tourist attractions, facilitate visitor access, and establish a positive service image, CHISEN has developed a multimedia touchscreen query system to showcase the beauty of scenic spots. During development, the system fully considered the ever-expanding nature of tourism products and the diversity of users. It adopts a universal touchscreen kiosk query system model combined with the characteristics of China’s tourism industry. This system integrates various information needed for tourism, presenting it as a cohesive whole to tourists for convenient use. Operating Locations: At the entrance of the scenic area, in the ticket hall, next to restrooms, in corridors, and within the scenic area itself. Solution Concept: Based on big data analytics, tourists will no longer be blindly following trends in dining, accommodation, and sightseeing; everything will be transparent and accounted for. This will enhance the tourist experience at scenic spots, help them capture online tourism business resources, and upgrade traditional scenic spots into smart scenic spots, thereby increasing their absolute competitiveness. Scenic spot self-service terminals typically consist of a human-machine interface, allowing users to operate according to device prompts. Examples include bank ATMs and subway ticket machines. The invention of scenic spot self-service kiosks has greatly facilitated people’s travel and services, and is considered one of the greatest inventions of the 20th century. In addition, some supermarkets and stores also have scenic spot cash registers, such as coupon printers and bank queuing machines. Scenic spot self-service kiosks are widely used in banks, subways (high-speed rail), and other places where queuing is required. These devices allow users to intelligently conduct various business transactions entirely through computer display terminals (computer system input and output devices). Free Charging in Scenic Areas: Provides free charging for tourists, making travel more convenient. Scenic Area Weather Forecast: Includes air pollution index, temperature and humidity index, and travel suggestions. Scenic Area Map Navigation: Provides on-screen guidance for tourists unfamiliar with the route. Scenic Area Announcements: Includes event announcements, emergency notices, and tourist warnings [no smoking, hygiene information, etc.]. Voice Emergency Notifications: Provides voice broadcasts in case of emergencies and guides tourists to safety. Solution Features: Scenic Area Information Search: Includes scenic area VCD introductions, categorized searches for attractions, hotels, shopping, medical facilities, etc., fuzzy search for scenic areas, attraction information search, and optimal route search between attractions. Comprehensive City Search: Includes search for accommodation facilities, catering facilities, shopping facilities, business facilities, entertainment facilities, tourist routes, travel agencies, and yellow pages. Transportation Route Search: Includes city transportation routes, city bus schedules, and transportation within the tourist area. Local Specialty Search: Includes search for local specialties, famous dishes, and unique tourism products. V. Other features include background music playback control, city VCD presentation, tourism B2B functions, online browsing, digital video recording, and videophone functionality. An interface is reserved for playing video clips. This will allow for the playback of television and video clips from scenic areas in the future. During software design and testing, content can be added, deleted, or adjusted according to the needs of the tourism department without affecting the overall structure.
