Rongsheng Xingda Technology Co., Ltd.: Signed a cooperation agreement with Rucheng Xiaoxiang Cinema for 50 39-inch wall-mounted advertising machines
In recent years, Xiaoxiang Film Group Co., Ltd., focusing on film and television creation, has taken new steps in industrial development. It has achieved further development in media dissemination, film and television equipment rental, art training, property development, audio-visual publishing and distribution, and cinema chains, enhancing the group’s overall strength. Currently, Xiaoxiang Film Group Co., Ltd. has achieved a complete industrial chain from production, distribution, and screening, integrating film, television, recording, and disc production, with multiple industries developing in parallel. In the future, Xiaoxiang Film Group Co., Ltd. will adhere to the principle of “content is king,” optimize resource allocation, establish and improve systems and mechanisms, strive to create high-quality works that capture the market, and build itself into a “content manufacturer” full of historical depth and strong creativity. At the same time, in accordance with the development requirements of the socialist market economy, adhering to the concept of “optimizing social benefits and maximizing economic benefits,” it will actively establish and improve a modern enterprise system, truly establish its market-oriented position, integrate advantageous resources, and build a dynamic and sustainable modern film enterprise group.
Hunan Rucheng Xiaoxiang International Cinema is one of the five-star international cinemas in Chenzhou City. With an investment of nearly ten million yuan, the cinema has seven screening rooms, offering audiences a wide selection of films, including original English and Cantonese versions. All screening rooms are professionally designed to international standards, featuring ergonomically designed seats with optimal viewing angles. The seats are luxurious, the screens are extra-wide, and advanced equipment such as SDR/DTS multi-channel surround sound is included. The cinema can accommodate nearly 1000 viewers simultaneously.
The cinema’s in-store convenience store offers a wide variety of food and drinks, and notably, its popcorn is a must-try. The cinema has specially imported advanced equipment, using American-made popcorn kernels and authentic caramel to create crispy and delicious popcorn.
Modern cinemas are a great place for people to relax, unwind, and de-stress after a stressful day. Today, high-end cinemas place great emphasis on their overall interior design. How can they gain consumer approval for their style? The use of high-tech products has become a key element. Their vibrant colors and dynamic visuals instantly attract viewers’ attention, creating a sophisticated atmosphere while also generating new business opportunities. The deployment of commercial LCD display advertising machines in cinemas has significantly boosted recent box office activities and advertising campaigns within the industry. Have you noticed that almost every cinema has indoor wall-mounted advertising machines of varying sizes, standing in ticket counters, aisles, and waiting areas, continuously playing trailers and promotional videos for recently released movies? These displays have an official name—advertising machines. The application of indoor wall-mounted advertising machines is ubiquitous in daily life. Compared to traditional advertising machines, products incorporating multi-touch technology, image recognition, augmented reality, human-computer interaction, process tracking, gesture control, stereoscopic display, 3D, and recognition technologies are more engaging in their presentation, transforming viewers from passive recipients to active participants, making learning fun.
Traditionally, cinema movie advertising relied on paper, newspapers, banners, and lightboxes. Everyone knows the drawbacks: changing the advertisements was time-consuming and environmentally unfriendly. Our new advertising machines can change program content at will, without consuming any resources. The content can be video, images, or text, completely replacing traditional advertising methods. Our advertising machines are low-carbon and low-power, essentially a television set, yet far superior. They can be timed to turn on and off, and can play for extended periods. They are highly dustproof and can be remotely controlled.
Features of our advertising machines:
For clients with strict requirements regarding interior design, we recommend installing an LCD video wall. This provides high-definition, seamless splicing, eliminating blurriness, lag, and illegible text. Instead of just talking about it, why not partner with us and experience the value and wealth that Rongshengxingda advertising machines can bring?
The competition in the cinema industry is increasingly fierce, and ticket prices are becoming more affordable. But this is far from enough; improving the cinema’s intrinsic value is key! Often, we’re not just selling our product, but also our operating model and solutions. This is our idea.
Finally, cinemas are places to relax and relieve stress from work and life. Therefore, as cinema operators, we should provide customers with the most considerate and comfortable user experience to meet their needs.
This aims to help you understand Rongshengxingda’s advertising machines from a professional and authoritative perspective, showcasing advertising machines that can implement the O2O model. An advertising machine you deserve.
After-sales Service Channels：
Our company implements a quarterly follow-up visit system. With the customer’s consent, we will conduct regular follow-up visits to our new and old customers nationwide to understand the operation of their systems and their understanding of the systems; send the latest product and technology information; and provide free system upgrades.
Our company always adheres to the principle of customer first, providing customers with dedicated and high-quality after-sales service. We promise that within one month of the date of manufacture, quality problems can be returned or exchanged, and within one year, any problems caused by non-human damage will be repaired free of charge.
This article, “Rongsheng Xingda: A Successful Case of Building Advertising Machines Entering KONKI Image Customization Center,” is from the official website of Shenzhen Rongsheng Xingda Technology Co., Ltd. Welcome to reprint and share experiences.
