Company Background: State Grid Corporation of China (SGCC), established on December 29, 2002, is a pilot unit of state-authorized investment institutions and state-controlled companies approved by the State Council. As a key state-owned enterprise vital to national energy security and the national economy, SGCC’s core business is the construction and operation of power grids. It undertakes the fundamental mission of ensuring a safer, more economical, cleaner, and sustainable power supply. Its operating area covers 26 provinces (autonomous regions and municipalities) across China, covering 88% of the country’s land area, serving a population of over 1.1 billion, and employing over 1.86 million people. SGCC also operates in the Philippines, Brazil, Portugal, Australia, and other countries and regions. In 2015, SGCC ranked 7th on the Fortune Global 500 list for the fifth consecutive year, making it the world’s largest utility company. SGCC operates under a general manager responsibility system, with the general manager serving as the company’s legal representative.
The project “Key Technologies, Complete Equipment, and Engineering Applications of Ultra-High Voltage AC Transmission” won the Special Prize of the National Science and Technology Progress Award. This is the highest award the State Grid Corporation of China has ever received from the National Science and Technology Progress Award, and also the highest honor my country’s power industry has ever achieved in the National Science and Technology Awards, realizing Chinese innovation and leadership in the global power industry. Xi Jinping smiled and presented the bright red award certificate to Liu Zhenya, the project’s first author, General Manager and Party Secretary of the State Grid Corporation of China, and warmly shook hands to congratulate him. Behind this success lies the wisdom and hard work of General Manager Liu Zhenya and the staff of the State Grid Corporation of China, relying on a high sense of responsibility to the Party and the country, and to the cause, demonstrating a spirit of courage, hard work, independent innovation, and perseverance. To better showcase key technologies and the application of complete sets of equipment and engineering projects, the State Grid Corporation of China purchased a batch of customized floor-standing LCD advertising machines from our company. The design drawings were jointly created by the State Grid Corporation of China’s design department and our company’s engineering department. The display stand in front of the machines can project equipment for application demonstrations, and the LCD screen can play introductions to key technologies, enabling us to more accurately and flawlessly showcase “Key Technologies, Complete Sets of Equipment, and Engineering Applications of UHV AC Transmission.”
Rongshengxingda advertising machines have received unanimous recognition from the State Grid leadership. The equipment used is an Android network advertising machine, a new media commercial display device. Remote updates and management facilitate convenient deployment on power grid advertising machines, greatly meeting the client’s ideal standards. The target market’s consumption pattern is dominated by individuals in the high-end of the socio-economic structure who value quality of life, have good taste, and are opinion leaders in social consumption. Their values, consumption views, and brand views often influence public consumption patterns. The most commercially valuable group possesses a strong economic foundation, stable social status, and mature, rational values. They are often core figures in the business world, easily creating positive word-of-mouth within their business circles. The equipment used is also an Android network advertising machine, a new media commercial display device. Remote updates and management facilitate convenient deployment on vertical power grid LCD advertising machines, greatly meeting the client’s ideal standards. The target market’s consumption pattern is dominated by individuals in the high-end of the socio-economic structure who value quality of life, have good taste, and are opinion leaders in social consumption. Their values, consumption views, and brand views often influence public consumption patterns.
