Industry Cases

        Rongshengxingda Technology Co., Ltd.: McDonald’s National Chain Stores signed a cooperation agreement for 80 42-inch floor-standing advertising machines and 60 building advertising machines.   “Food is the first necessity of the people.” For a long time, the catering industry, as one of the major sectors of the tertiary industry, has played an important role in stimulating consumer demand and promoting economic growth, making positive contributions to expanding domestic demand, creating employment, prospering the market, and improving people’s quality of life.   However, in recent years, we have seen that due to the slowdown in domestic and international economic growth and the increase in uncertainties such as food safety, the growth rate of catering industry revenue has also decreased accordingly, showing a clear slowdown compared to the rapid growth of previous years. The catering industry has entered the next development cycle, and a turning point has arrived. The current state of the catering industry is “entering a decade-long trough.”   In 2013, while the catering industry was developing, it faced many problems such as rising food raw material costs, increased labor costs, a shortage of management talent, and difficulties in cost control. Industry competition intensified, and reports from across the country showed not only slowing revenue growth, high costs, and declining profits for catering companies, but also a significant wave of closures. The China Cuisine Association, in its report “Analysis of the Catering Industry Situation in the First Half of 2012,” pointed out that the monthly closure rate of catering businesses reached as high as 15%, indicating that the current state and prospects of my country’s catering industry in 2012 were not optimistic. The growth rate of the entire catering industry fell to its lowest point since 2000, excluding the SARS outbreak in 2003. According to data from the National Bureau of Statistics, in January and February 2013, national catering revenue reached 403 billion yuan, a year-on-year increase of 8.4%, but a decrease of 4.9 percentage points compared to the same period last year. This year-on-year growth rate was 36.8% lower than in 2012, and it was the first time in nearly 10 years that the January-February data showed single-digit growth. In particular, the catering revenue of enterprises above the designated size was 127.8 billion yuan, a year-on-year decrease of 3.3%, a decrease of 17.3 percentage points compared to the same period last year, marking the first negative growth in China’s catering industry since the reform and opening up.   Advertising machines utilize standard industrial control commercial displays. The key is to design attractive and dynamic materials on the terminal, such as images, videos, text, logos, weather, and time. These functions are the most basic, and often overlooked by many advertising companies in the cultural advertising field. This article will discuss the key aspects to focus on in specific deployments. New media commercial LCD display devices, through networking and multimedia system control, realize information display and video advertising playback, representing a new generation of intelligent advertising playback commercial display equipment.   For restaurant advertising machines, content is a crucial factor. Without content, the advertising machine is merely a decoration, almost like a black screen ornament. Given the importance of content for building advertising machines, before helping clients create successful marketing campaigns, it’s essential to first clarify the content of the advertising machine.   So, how should we deploy content for building advertising machines? Advertising Objectives What methods should be used? Only in this way can we effectively plan creative content and provide any content within the brand promise scope. User Targeting Because technology has redefined our communication methods, it’s no different from a logo. Each campaign literally begins with a blank digital canvas, and the methods used to execute visual campaigns are limited only by imagination. Understand your audience in the food and beverage industry; therefore, if you’re placing campaigns in restaurants, you must establish a new media communication awareness using restaurant advertising machines. Campaign Planning Today’s society is one of instant information dissemination. You must adapt to trends and design and plan your campaigns accordingly. Targeting A good campaign delivers targeted information in an innovative, concise, and easy-to-read manner. Audiences can receive and retain the brand’s message through promotional activities and strategic guidance. Images should be clear, text should be concise, and viewers should have ample time to absorb the information without losing interest.   As one of the world’s largest multinational restaurant chains, McDonald’s has inevitably experienced five consecutive quarters of declining revenue. To change this situation, McDonald’s must leverage new media and information technology to improve staff efficiency and reduce operating costs. In recent years, new advertising machine promotional models have emerged. McDonald’s restaurant in Shijiazhuang recognized the potential of advertising machines and decided to use them as a new promotional model to break through its existing business model. The significance of using LCD advertising displays in McDonald’s food service: After researching and understanding the market situation of advertising displays, McDonald’s in Rucheng ultimately chose to implement LCD advertising displays as a medium for disseminating restaurant information, combining the restaurant with modern information technology to provide more efficient and convenient services to the public. Utilizing both a single commercial LCD screen and independent cabinet-type digital signage screens is suitable for various environmental conditions. By connecting the LCD network advertising displays, the content displayed can be controlled from the backend, enhancing management and minimizing operating costs.   Function Introduction:   We can display real-time menus through the LCD advertising displays. Display McDonald’s promotional information and ongoing on-site promotional activities. Display time and weather, reminding customers to dress warmly according to different weather conditions. Each branch can be distributed across a region and managed uniformly through network advertising machines. This allows for understanding that McDonald’s, leveraging advertising machines to build a networked and humanized digital service, will undoubtedly have a significant impact on food service culture. This is also Rong Shengxingda’s consistent standard of providing the highest quality service to enterprises. Let us look forward to the moment when Cewei advertising machines will make a significant impact on the catering industry, ushering in the era of advertising informatization. Upload McDonald’s QR code to our advertising machines. Once customers scan our QR code and follow us, they will receive invitations to our promotional activities. We can even collect jokes or funny videos and integrate McDonald’s into the videos and text, regularly disseminating them to consumers. I believe consumers will not only be happy to accept this but will also have a deeper impression of the McDonald’s brand. Nearly 42% of visitors are from Beijing. A calculation shows that 42% x 11170 = 4690, roughly, over four thousand high-quality local fans can generate considerable revenue. In fact, after about three or four months of operation, when the restaurant had just reached 10,000 followers, its daily revenue was already quite substantial, and McDonald’s began to experience rapid growth.   Rongsheng Xingda is a professional digital signage manufacturer. The company’s products boast strong readability and powerful expressiveness, with outstanding dynamic display effects. This will help consumers make faster purchasing decisions based on digital displays, and the future prospects of the digital signage industry are immeasurable.   This article, “Rongsheng Xingda: Vertical Network Advertising Machines and Wall-Mounted Advertising Machines Successfully Enter McDonald’s Nationwide Chain,” is from the official website of Shenzhen Rongsheng Xingda Technology Co., Ltd. Welcome to reprint and share experiences.

  Company Background: State Grid Corporation of China (SGCC), established on December 29, 2002, is a pilot unit of state-authorized investment institutions and state-controlled companies approved by the State Council. As a key state-owned enterprise vital to national energy security and the national economy, SGCC’s core business is the construction and operation of power grids. It undertakes the fundamental mission of ensuring a safer, more economical, cleaner, and sustainable power supply. Its operating area covers 26 provinces (autonomous regions and municipalities) across China, covering 88% of the country’s land area, serving a population of over 1.1 billion, and employing over 1.86 million people. SGCC also operates in the Philippines, Brazil, Portugal, Australia, and other countries and regions. In 2015, SGCC ranked 7th on the Fortune Global 500 list for the fifth consecutive year, making it the world’s largest utility company. SGCC operates under a general manager responsibility system, with the general manager serving as the company’s legal representative.   The project “Key Technologies, Complete Equipment, and Engineering Applications of Ultra-High Voltage AC Transmission” won the Special Prize of the National Science and Technology Progress Award. This is the highest award the State Grid Corporation of China has ever received from the National Science and Technology Progress Award, and also the highest honor my country’s power industry has ever achieved in the National Science and Technology Awards, realizing Chinese innovation and leadership in the global power industry. Xi Jinping smiled and presented the bright red award certificate to Liu Zhenya, the project’s first author, General Manager and Party Secretary of the State Grid Corporation of China, and warmly shook hands to congratulate him. Behind this success lies the wisdom and hard work of General Manager Liu Zhenya and the staff of the State Grid Corporation of China, relying on a high sense of responsibility to the Party and the country, and to the cause, demonstrating a spirit of courage, hard work, independent innovation, and perseverance. To better showcase key technologies and the application of complete sets of equipment and engineering projects, the State Grid Corporation of China purchased a batch of customized floor-standing LCD advertising machines from our company. The design drawings were jointly created by the State Grid Corporation of China’s design department and our company’s engineering department. The display stand in front of the machines can project equipment for application demonstrations, and the LCD screen can play introductions to key technologies, enabling us to more accurately and flawlessly showcase “Key Technologies, Complete Sets of Equipment, and Engineering Applications of UHV AC Transmission.”   Rongshengxingda advertising machines have received unanimous recognition from the State Grid leadership. The equipment used is an Android network advertising machine, a new media commercial display device. Remote updates and management facilitate convenient deployment on power grid advertising machines, greatly meeting the client’s ideal standards. The target market’s consumption pattern is dominated by individuals in the high-end of the socio-economic structure who value quality of life, have good taste, and are opinion leaders in social consumption. Their values, consumption views, and brand views often influence public consumption patterns. The most commercially valuable group possesses a strong economic foundation, stable social status, and mature, rational values. They are often core figures in the business world, easily creating positive word-of-mouth within their business circles. The equipment used is also an Android network advertising machine, a new media commercial display device. Remote updates and management facilitate convenient deployment on vertical power grid LCD advertising machines, greatly meeting the client’s ideal standards. The target market’s consumption pattern is dominated by individuals in the high-end of the socio-economic structure who value quality of life, have good taste, and are opinion leaders in social consumption. Their values, consumption views, and brand views often influence public consumption patterns.   This article, “Customized Floor-Standing LCD Advertising Machines for State Grid Electric Power Bureaus and Public Institutions,” is from the official website of Shenzhen Rongshengxingda Technology Co., Ltd. Reproduction and sharing are welcome.

        Rongsheng Xingda Technology Co., Ltd.: Signed a cooperation agreement with Hubei Jinjiadun Passenger Station for 1,000 19-inch wall-mounted advertising machines.   Hubei Jinjiadun Station Management Branch, affiliated with Hubei Highway Passenger Transport Group Co., Ltd., is located adjacent to Hankou Railway Station and Wuhan Tianhe Airport. It is a national AAA-level passenger transport hub and has passed ISO9001:2000 international quality management system certification. The station operates over 1,000 daily departures, carrying over 30,000 passengers. Its routes cover most provinces across the country. With an investment of over 25 million yuan in luxury renovations, it is one of the most luxurious high-speed passenger stations in Central and Southern China. The station boasts comprehensive service functions: it includes air and rail ticketing, e-commerce services, a freight express center, a tourist reception center, a large supermarket, an auto repair shop, a gas station, a hotel, and a guesthouse, providing convenient transportation, dining, accommodation, entertainment, and shopping for passengers.   The station’s advantageous geographical location and convenient transportation network give it a unique regional advantage. The station is a national AAA-level passenger transport hub and has passed ISO9001:2000 international quality management system certification. It operates over 1,000 daily departures, carrying over 30,000 passengers. Its routes cover most provinces across the country. With an investment of over 25 million yuan in luxury renovations and upgrades, it is one of the most luxurious high-speed passenger stations in Central and Southern China. As a public, fully open passenger transport station, Jinjiadun Station comprehensively promotes corporate brand service innovation and establishes a service philosophy of integrity. Adhering to a market-oriented approach and focusing on passenger needs, it meticulously builds its corporate brand and has established the “Seven-Color Service Team,” a boutique team specializing in distinctive services. With the principles of “safety, comfort, and speed,” it starts by providing guided services to passengers and carries out various innovative services, truly allowing passengers to experience our commitment to “zero-distance communication and endless service,” thus establishing a new image of high-quality highway passenger transport service.   In recent years, in-vehicle advertising machines have increasingly come into our view, especially in places with high population mobility such as train stations, buses, and long-distance coaches, where advertising can play a particularly good role. Carefully examining the history of advertising machines reveals a long and intriguing history.   With increasing speed and improved facilities, our modes of transportation have become more comfortable. From rickshaws and motorbikes of the past to cars, high-speed trains, and regular trains today, it’s a history of both hardship and progress. Along with these changes, the facilities on board have also quietly evolved. In this commercialized era, some businessmen have discovered the potential business opportunity in in-vehicle entertainment machines. In the enclosed space of a vehicle, using mandatory viewership, they can effectively promote products. For advertising, in-vehicle entertainment machines have transformed into in-vehicle advertising machines, a new product that greatly assists advertising machine companies in promoting their products. From old-fashioned car radios and car stereos to today’s advertising machines, we can’t help but feel how rapidly society has progressed. Looking at this ever-changing society, we should also have greater enthusiasm for advertising machines, which will bring even more excitement to people.   The Jinjiadun Bus Station in Hubei Province purchased 1000 in-vehicle advertising machines and 1000 GPS station announcement devices from our company. In-vehicle advertising machines are a service project primarily aimed at enriching in-vehicle entertainment and cultural life, supplemented by advertising. In-vehicle advertising provides a new space with wide coverage and high frequency of consumer contact, integrating images and sound, fully utilizing the mobility and large passenger capacity of buses to fill the information gaps for passengers during their journey. In-vehicle television advertising is advertising you can’t avoid; it’s the only source of viewing for passengers. The single channel, the enclosed environment, and the relatively high broadcast frequency reinforce memory. High-frequency broadcasts and repeated memorization result in outstanding advertising effects. High-quality stereo sound and video playback, interspersed with entertainment programs and advertisements, with commercials every 10 minutes in a loop, create a powerful audio-visual experience. Passengers can easily absorb the advertisements while enjoying the programs, leaving a lasting impression and achieving excellent promotional results for businesses and products.   The lowest advertising investment cost, rapid dissemination, and quick achievement of household name awareness. Advertising fees are relatively low compared to other media, yet have the greatest impact. Various formats and price points are available for flexible selection. Main formats: video ads, subtitle ads, corner ads, image ads, etc. Playback types: movie, music, photo; Playback modes: random playback, full repeat playback, single track repeat playback, sequential playback, automatic playback upon startup. Interstitial Advertising: Supports scheduled advertising, divided into 4 time slots per day, each slot can accommodate different advertisements, and multiple advertisements can be inserted at once per session. The number of insertions can be recorded. Customers may find the journey boring; installing an advertising machine not only promotes the company but also allows passengers to watch movies offered by the company. It can also attract external advertisers. Compared to other outdoor media, in-vehicle television advertising appears in people’s field of vision more proactively. Its dissemination method is the most aggressive and compelling. From the perspective of attention, during a boring journey, the only place where the eye can and should linger is a vibrant television commercial in the confined space of a vehicle. From a psychological perspective, people are fully focused on the program, making it easier for your advertisement to achieve better results. This kind of advertising has a compelling force, compelling people to subconsciously accept the advertising content and deeply embed it in their minds.   By directly engaging with consumers and forcibly conveying advertising messages, the effectiveness of advertising is fundamentally enhanced, achieving a receptiveness rate of over 90%, something other media advertising cannot achieve. In the monotonous environment of a moving vehicle, such television advertising provides relaxation, avoiding the irritability often associated with traditional television commercials. This ensures high actual reach. The moving nature of the vehicle also increases pedestrian traffic, expanding the reach of your advertising. In-vehicle television advertising is suitable for almost all industries. Furthermore, companies that previously only advertised with major brands are rapidly changing their views on in-vehicle television advertising, gaining a market advantage. It can be said that in-vehicle television advertising has permeated various industries and naturally integrated into all aspects of people’s daily lives. In-vehicle television advertising offers the greatest visibility among outdoor advertising media. The average operating distance of a bus is approximately 13 km, with an average coverage area of ​​0.3 square kilometers per bus. It operates an average of 10 times per day, reaching over 87,000 people daily. Based on a 3-month advertising period, the effective OTS (Original Time To See) can reach 7,800,000 people.   The mobility of the bus allows businesses to target their advertising messages near specific locations, achieving their advertising goals. Simultaneously, the crisscrossing network of bus media covers all areas of the city, providing broad advertising reach and effectively reaching the target audience. According to statistics from Quark Market Research, among mainstream media nationwide, magazines have the highest average cost per thousand impressions (CPM) at 20.8 yuan, followed by television advertising at 20.64 yuan, newspaper advertising at 10.28 yuan, and radio advertising at 4.43 yuan. Bus television advertising is below this budget. Therefore, among all media, bus television advertising has the lowest average CPM and is the most competitive.   Regarding lifestyle attitudes, 65% of consumers prefer products containing natural ingredients, 52% consider advertising indispensable in life, and 53% enjoy personalized pursuits. However, when commercials interrupt television viewing, 68% of consumers change the channel, resulting in a significant waste of advertisers’ budgets – half of your advertising budget is being wasted on channel-changing. Long-term in-vehicle TV advertising can achieve maximum advertising effectiveness in the shortest time, enhancing product awareness for the longest period at the lowest cost.

        Rongsheng Xingda Technology Co., Ltd.: Signed a cooperation agreement with Rucheng Xiaoxiang Cinema for 50 39-inch wall-mounted advertising machines   In recent years, Xiaoxiang Film Group Co., Ltd., focusing on film and television creation, has taken new steps in industrial development. It has achieved further development in media dissemination, film and television equipment rental, art training, property development, audio-visual publishing and distribution, and cinema chains, enhancing the group’s overall strength. Currently, Xiaoxiang Film Group Co., Ltd. has achieved a complete industrial chain from production, distribution, and screening, integrating film, television, recording, and disc production, with multiple industries developing in parallel. In the future, Xiaoxiang Film Group Co., Ltd. will adhere to the principle of “content is king,” optimize resource allocation, establish and improve systems and mechanisms, strive to create high-quality works that capture the market, and build itself into a “content manufacturer” full of historical depth and strong creativity. At the same time, in accordance with the development requirements of the socialist market economy, adhering to the concept of “optimizing social benefits and maximizing economic benefits,” it will actively establish and improve a modern enterprise system, truly establish its market-oriented position, integrate advantageous resources, and build a dynamic and sustainable modern film enterprise group.   Hunan Rucheng Xiaoxiang International Cinema is one of the five-star international cinemas in Chenzhou City. With an investment of nearly ten million yuan, the cinema has seven screening rooms, offering audiences a wide selection of films, including original English and Cantonese versions. All screening rooms are professionally designed to international standards, featuring ergonomically designed seats with optimal viewing angles. The seats are luxurious, the screens are extra-wide, and advanced equipment such as SDR/DTS multi-channel surround sound is included. The cinema can accommodate nearly 1000 viewers simultaneously.   The cinema’s in-store convenience store offers a wide variety of food and drinks, and notably, its popcorn is a must-try. The cinema has specially imported advanced equipment, using American-made popcorn kernels and authentic caramel to create crispy and delicious popcorn.   Modern cinemas are a great place for people to relax, unwind, and de-stress after a stressful day. Today, high-end cinemas place great emphasis on their overall interior design. How can they gain consumer approval for their style? The use of high-tech products has become a key element. Their vibrant colors and dynamic visuals instantly attract viewers’ attention, creating a sophisticated atmosphere while also generating new business opportunities. The deployment of commercial LCD display advertising machines in cinemas has significantly boosted recent box office activities and advertising campaigns within the industry. Have you noticed that almost every cinema has indoor wall-mounted advertising machines of varying sizes, standing in ticket counters, aisles, and waiting areas, continuously playing trailers and promotional videos for recently released movies? These displays have an official name—advertising machines. The application of indoor wall-mounted advertising machines is ubiquitous in daily life. Compared to traditional advertising machines, products incorporating multi-touch technology, image recognition, augmented reality, human-computer interaction, process tracking, gesture control, stereoscopic display, 3D, and recognition technologies are more engaging in their presentation, transforming viewers from passive recipients to active participants, making learning fun.   Traditionally, cinema movie advertising relied on paper, newspapers, banners, and lightboxes. Everyone knows the drawbacks: changing the advertisements was time-consuming and environmentally unfriendly. Our new advertising machines can change program content at will, without consuming any resources. The content can be video, images, or text, completely replacing traditional advertising methods. Our advertising machines are low-carbon and low-power, essentially a television set, yet far superior. They can be timed to turn on and off, and can play for extended periods. They are highly dustproof and can be remotely controlled.   Features of our advertising machines:   As entertainment venues, cinemas need to display their latest information to attract customers and retain existing ones. We can display recently released movies as images on our advertising machine screen, along with clips from those films. This will undoubtedly attract consumers’ attention. Our advertising machines can be configured with three image areas and one video area, allowing for the insertion of scrolling text, such as “Welcome to Xiaoxiang Cinema.” The screen can also display daily weather changes and remind customers to change their clothes. Advertising machines installed in the retail service area, remotely operated via digital signage software, can display promotional information for retail food and beverages. In addition to traditional text modules, the digital signage software can achieve multi-functional displays of images and videos. Customers who view the product introductions on the advertising machines may purchase unplanned snacks, thus boosting the retail store’s sales. Next, let’s talk about the unique features of our advertising machines. Our machines support an O2O (online-to-offline) model. Anyone within 100 meters of our machine can simply turn on Bluetooth, use WeChat on their phone, and shake their phone to access the content displayed on the machine. This content can include movie coupons, snack vouchers, images, text, videos, links to the Xiaoxiang Cinema’s official WeChat account, or even the official website. Each month, we can randomly select 1-3 lucky viewers through this shake-and-win feature. Anyone who shakes their phone to win a free movie ticket will receive a free viewing of a designated film. This attracts consumers’ attention and promotes snack consumption – a win-win situation!   For clients with strict requirements regarding interior design, we recommend installing an LCD video wall. This provides high-definition, seamless splicing, eliminating blurriness, lag, and illegible text. Instead of just talking about it, why not partner with us and experience the value and wealth that Rongshengxingda advertising machines can bring?   The competition in the cinema industry is increasingly fierce, and ticket prices are becoming more affordable. But this is far from enough; improving the cinema’s intrinsic value is key! Often, we’re not just selling our product, but also our operating model and solutions. This is our idea.   Finally, cinemas are places to relax and relieve stress from work and life. Therefore, as cinema operators, we should provide customers with the most considerate and comfortable user experience to meet their needs.   This aims to help you understand Rongshengxingda’s advertising machines from a professional and authoritative perspective, showcasing advertising machines that can implement the O2O model. An advertising machine you deserve.   After-sales Service Channels：   24-Hour Technical Support Hotline: For any maintenance requests, please contact our technical support center or responsible engineer first. Regular Follow-up Visits Our company implements a quarterly follow-up visit system. With the customer’s consent, we will conduct regular follow-up visits to our new and old customers nationwide to understand the operation of their systems and their understanding of the systems; send the latest product and technology information; and provide free system upgrades. Equipment Warranty Our company always adheres to the principle of customer first, providing customers with dedicated and high-quality after-sales service. We promise that within one month of the date of manufacture, quality problems can be returned or exchanged, and within one year, any problems caused by non-human damage will be repaired free of charge. This article, “Rongsheng Xingda: A Successful Case of Building Advertising Machines Entering KONKI Image Customization Center,” is from the official website of Shenzhen Rongsheng Xingda Technology Co., Ltd. Welcome to reprint and share experiences.