Rongshengxingda Technology Co., Ltd.: McDonald’s National Chain Stores signed a cooperation agreement for 80 42-inch floor-standing advertising machines and 60 building advertising machines.
“Food is the first necessity of the people.” For a long time, the catering industry, as one of the major sectors of the tertiary industry, has played an important role in stimulating consumer demand and promoting economic growth, making positive contributions to expanding domestic demand, creating employment, prospering the market, and improving people’s quality of life.
However, in recent years, we have seen that due to the slowdown in domestic and international economic growth and the increase in uncertainties such as food safety, the growth rate of catering industry revenue has also decreased accordingly, showing a clear slowdown compared to the rapid growth of previous years. The catering industry has entered the next development cycle, and a turning point has arrived. The current state of the catering industry is “entering a decade-long trough.”
In 2013, while the catering industry was developing, it faced many problems such as rising food raw material costs, increased labor costs, a shortage of management talent, and difficulties in cost control. Industry competition intensified, and reports from across the country showed not only slowing revenue growth, high costs, and declining profits for catering companies, but also a significant wave of closures. The China Cuisine Association, in its report “Analysis of the Catering Industry Situation in the First Half of 2012,” pointed out that the monthly closure rate of catering businesses reached as high as 15%, indicating that the current state and prospects of my country’s catering industry in 2012 were not optimistic. The growth rate of the entire catering industry fell to its lowest point since 2000, excluding the SARS outbreak in 2003. According to data from the National Bureau of Statistics, in January and February 2013, national catering revenue reached 403 billion yuan, a year-on-year increase of 8.4%, but a decrease of 4.9 percentage points compared to the same period last year. This year-on-year growth rate was 36.8% lower than in 2012, and it was the first time in nearly 10 years that the January-February data showed single-digit growth. In particular, the catering revenue of enterprises above the designated size was 127.8 billion yuan, a year-on-year decrease of 3.3%, a decrease of 17.3 percentage points compared to the same period last year, marking the first negative growth in China’s catering industry since the reform and opening up.
Advertising machines utilize standard industrial control commercial displays. The key is to design attractive and dynamic materials on the terminal, such as images, videos, text, logos, weather, and time. These functions are the most basic, and often overlooked by many advertising companies in the cultural advertising field. This article will discuss the key aspects to focus on in specific deployments. New media commercial LCD display devices, through networking and multimedia system control, realize information display and video advertising playback, representing a new generation of intelligent advertising playback commercial display equipment.
For restaurant advertising machines, content is a crucial factor. Without content, the advertising machine is merely a decoration, almost like a black screen ornament. Given the importance of content for building advertising machines, before helping clients create successful marketing campaigns, it’s essential to first clarify the content of the advertising machine.
So, how should we deploy content for building advertising machines?
As one of the world’s largest multinational restaurant chains, McDonald’s has inevitably experienced five consecutive quarters of declining revenue. To change this situation, McDonald’s must leverage new media and information technology to improve staff efficiency and reduce operating costs. In recent years, new advertising machine promotional models have emerged. McDonald’s restaurant in Shijiazhuang recognized the potential of advertising machines and decided to use them as a new promotional model to break through its existing business model. The significance of using LCD advertising displays in McDonald’s food service: After researching and understanding the market situation of advertising displays, McDonald’s in Rucheng ultimately chose to implement LCD advertising displays as a medium for disseminating restaurant information, combining the restaurant with modern information technology to provide more efficient and convenient services to the public. Utilizing both a single commercial LCD screen and independent cabinet-type digital signage screens is suitable for various environmental conditions. By connecting the LCD network advertising displays, the content displayed can be controlled from the backend, enhancing management and minimizing operating costs.
Function Introduction:
Nearly 42% of visitors are from Beijing. A calculation shows that 42% x 11170 = 4690, roughly, over four thousand high-quality local fans can generate considerable revenue. In fact, after about three or four months of operation, when the restaurant had just reached 10,000 followers, its daily revenue was already quite substantial, and McDonald’s began to experience rapid growth.
Rongsheng Xingda is a professional digital signage manufacturer. The company’s products boast strong readability and powerful expressiveness, with outstanding dynamic display effects. This will help consumers make faster purchasing decisions based on digital displays, and the future prospects of the digital signage industry are immeasurable.
