Huanghua Airport Case Study

Rongsheng Xingda Technology’s commercial display equipment underwent a bulk contract for advertising equipment deployment at Changsha Huanghua International Airport from 2014 to 2015. It is estimated that by 2015, major airports across China had handled over 564 million passengers. “High-end Innovation” refers to focusing on high-end industry standards and providing high-quality advertising products and services to VIP clients. We strive for innovation in service quality, advertising variety, technological level, market sales, and after-sales service to maintain a first-class standard. “Prestigious Mainstream” refers to leveraging airport VIP resources, exploring the essence of airport VIP services, adding premium value to the promotion of each brand, reflecting the interaction between VIPs and brands, and achieving mainstream brand recognition among high-income groups. This also means that our company’s digital signage equipment and building advertising machines have entered the Chinese and even global market. As an integrator of China’s airport VIP resource network, with economic globalization and the strong growth of the Chinese market, new media advertising machines have won customer favor with their unique resources, focus on China, and professional services.

Airport VIP Area Audience Analysis: The target audience in airport VIP areas is a highly valuable, high-end demographic: the “Four Mosts” group, characterized by “highest position, greatest purchasing power, greatest decision-making ability, and greatest influence.” They are also the most commercially valuable group, possessing a strong economic foundation, stable social status, and mature, rational values. They are often key figures in the business world, easily generating positive word-of-mouth within their business circles. The equipment used is also Android network advertising machines, a new media commercial display device. Remote updates and management facilitate convenient placement of advertising machines in airports, greatly meeting clients’ ideal standards. They dominate market consumption patterns: The target audience occupies a high-end position in the socio-economic landscape, values ​​quality of life, has good taste, and are opinion leaders in social consumption. Their values, consumption views, and brand views often dominate public consumption patterns.

Advertising Placement Value Analysis:

2015. Luxury Goods According to McKinsey research, China’s luxury goods market reached 80 billion yuan in 2010 and is projected to reach 180 billion yuan in 2015. At that time, China will account for over 20% of the global luxury goods market, surpassing Japan to become the world’s largest luxury goods market.
2016. Luxury Cars. In recent years, the growth rate of the luxury car market has been twice that of the overall passenger car market, exceeding three times in 2011. Rolls-Royce sold 2,711 vehicles globally last year, with China becoming its second-largest market after North America.
2017. High-End Financial Management Services. Statistics from the “2011 China Private Wealth Management White Paper” jointly released by Bank of China Private Banking and Hurun Report show that there are 960,000 people in China with wealth exceeding 10 million yuan, of whom 400,000 can invest more than 10 million yuan. Features of

Video-Swept Advertising Machines:

1. Vertical advertising machines deployed at Changsha Airport offer split-screen playback: Dynamic videos and flat images can be seamlessly switched, perfectly combined.
2. Dynamic and static integration: Multiple formats combining video and scrolling screens comprehensively interpret the product concept.
3. Guaranteed frequency: Adhering to the belief of “performance first,” balancing effective loop frequency.
4. Superior location: Layout based on the principle of “VIP routes,” reflecting a human-centered design philosophy.
5. High effective reach: Close-range, enclosed, high-intensity radiation, embedded in the unique “airport announcement section,” ensuring VIP attention and achieving 100% effective advertising reach.

Currently, over 100 units are deployed at the airport, including wall-mounted LCD advertising machines in buildings. The image above shows some of their project production cases, which are still in stable use. We welcome the support of both new and existing customers. When you fly to Changsha Huanghua International Airport, you will see our company and our stable engineering services. We serve people all over the country and even the world, and we hope that your projects can be completed smoothly, and that you can better use and promote your brand.